If you want to grow your search engine rankings, which one should you be focusing on? Hey everyone, I’m Rasel Howlader, and today I’m going to teach you why domain authority is more important than Google PageRank is a number from zero to 10, and the algorithm for Google PageRank was created by one of its founders, Larry Page. Years and years ago, it was used a lot by Google in which websites that had a zero weren’t that authoritative, and websites with a 10 were super authoritative. For example, Google is a 10. Your website may be a four, a five, or a six. Get More Visitors And Sales.
The problem with PageRank is, again, as I mentioned, it doesn’t really get updated frequently.
are you really going to wait six months to a year for Google to update that page rank
number to figure out if you’re doing better or worse? Probably not. It’s not a good indicator because of how long it takes them to update if you’re doing better or worse. But, again, it takes a long time for your rankings and traffic to go higher. If you look at NeilPatel.com, I rank on page one for the term “online marketing.”
I also rank on page one for the term “SEO.” But the leading indicator that showed me that I was doing well is that my domain authority continually started to increase. Now, there are two main sites that you can go to figure out your domain authority. Open Site Explorer and Ahrefs. Open Site Explorer’s also limited, so after a few usages, they’re going to limit you and
they’re going to be like, hey, you need to pay to use more of it. Nonetheless, they both update their number frequently. I personally prefer Ahrefs.com because it is updated more frequently than MOZ.
MOZ owns Open Site Explorer, so it’s up to you what you want to use, but try to focus
on your domain authority. The higher up you go, the better off you are, and when you’re doing your link-building efforts, try to go after links from sites with domain authorities that are larger than yours. By doing that, your rankings and traffic are going to increase at a much quicker pace.